A true athlete knows that power is derived from a strong character. As a human product performance company, we believe that character will continue to be our most intrinsic strength. In all aspects of our business—from how we associate with our customers, distributors, our affiliates or one another —we conduct ourselves with integrity. We expect it of ourselves and of those with whom we associate. Passion. Just like true character and integrity, passion generates power. There is no replacement for people who are passionate about life and about what they do as a profession. We believe that our passion for what we do will change the lives of countless athletes and ordinary individuals across the globe.

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