This downtown based health club thrived for years as the Borough’s Best Place for a Workout. But over the years, as competition moved closer and closer, this once ‘one and only’ had to reinvest in facility and equipment upgrades not only to retain its members, but to have any chance in recruiting new ones. Fresh new paint and flooring provided a crisp canvas for a new, sophisticated strength training room. However, the upgrades didn’t stop with facility renovations and the addition of new machines. This club made the most of the opportunity to put their best foot forward in their new digs by investing in all new dumbbells, weight plates, and barbells.
“This wasn’t the time to mix the old with the new”, the owner recalls. “You wouldn’t install old, worn out seats in a brand-new car - so we knew we had to plan and budget for a complete update that included every piece of equipment.”
As you can see, the results were stunning and boosted this gym right back to the Borough’s Best.
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