Your shopping cart is currently empty.
Successful Programs for Fitness and Health Clubs: 101 Profit Ideas
- Offers more than 100 programs to help get new members involved.
- Comes with CD with additional tips and tools.
- Paperback book with 224 pages.
A club needs to offer more than state-of-the-art equipment and certified fitness instructors to recruit and retain members. You need something that will appeal to your members and keep them coming back. This book will teach you exactly what programming is and how to make it work for you!
The text offers more than 100 ready-to-use programs for fitness centers, group exercise studios, pools, gyms and classrooms. These programs are designed to get hundreds of new members involved immediately. The text addresses the challenges faced in programming, including teaching skills, communication skills, marketing techniques and follow-up procedures. The author's advice will help you unite members with common interests and abilities and foster a nice of belonging and commitment within your club or gym.
The text will first lay the foundation for programming by offering the key principles and concepts that need to be addressed: (1) the five steps to programming success, (2) the 10 keys to member retention, (3) hiring and training the right people, (4) why a program director is needed, (5) internal and external promotions, and (6) niche marketing.
In additional to this valuable information you will receive a CD with more than 60 files that will help you create support materials to get your programs started.
Take a look inside:
Part I. Programming Overview
Chapter 1. Programming and Retention
Chapter 2. Hiring and Training the Right People
Chapter 3. Program Director
Chapter 4. Promotions
Chapter 5. Niche Marketing
Part II. Programs and Programming Ideas
Chapter 6. Court Sports
Chapter 7. In and Around the Fitness Center
Chapter 8. Group Exercise
Chapter 9. Aquatics
Chapter 10. Baby Boomers and Beyond
Chapter 11. Youth and Teens
Chapter 12. Specialty Programs
|Made in USA||Yes|
|Sold As||single unit|
|Shipping Weight||0.5 lbs|